Last week I happily announced that I got a new partner in Spinnaker Nordic. Simon Elkjær – one of the ‘grand old men’ in the danish e-commerce business despite his young age. Simon will be joining me as director and partner and will be running the daily operations of the Esbjerg office which we […]
Allegedly Google is working on some artificial intelligence for the search engine. The idea is according to the rumors to create an AI App that can assist users when retrieving information for example while surfing the search engine looking for particular subjects. How will this affect the way I perform my marketing? It is important to […]
Did you see the previous ad with JohnnieWalker starring Jude Law? Did you like it? -well, i definitely think the creativeness and general idea behind a Gentlemans Wager is a bit cooler, but it shall be interesting to see what comes out of this campaign. It could look like there are more than one creative […]
Even though I work a lot with performance marketing, I always like to talk about my clients about their brand, and the discussion about Brand Legacy comes up. Today, I use the term ‘Brand Legacy’ in my attribution reporting and analysis as a separate channel that signs off a part of the traffic that has […]
http://blog.business.instagram.com/ And finally – you can advertise on Instragram. For some time you have been able to add Instagram in your facebook business manager, which pointed at the obvious conclusion that soon – you would be able to advertise on the platform that were previously reserved for users and brands exposing images in exchange for organic […]
My client Norbreeze Group made it to the news on danish news site business.dk: http://www.business.dk/detailhandel/danske-ivaerksaettere-skal-laere-asien-at-handle-paa-nettet The article is about how Norbreeze through their online shopping platform www.Cocomi.com will provide Sourtheast Asia with an e-commerce platform with affodable luxory products. I am proud to have been a part of forming their online presence.
So, Google got a new logo! The main reason, is according to their blog post (link below), to give a more seamless understanding of the brand and the offerings Google provide. Basically, the story is that they started out the company out working on products that were meant for use via a Desktop PC but […]
A genious ad by Burger King; The McWhopper proposal. Reaching out to McDonalds in relation to a peace day (21st. September) campaign, Burger King pulled a stunt on McDonalds. Check out the campaign site here.
Have you also been looking at recruiting an educated marketing specialist? Today the resources are scarse and there are various reasons for that. Amongst the reasons is the fact that the universities around the world fail to educate students in subjects that evolve around the hands on elements of marketing. I myself have studied at […]