Simon Paag

- Sailor, professional marketeer servicing the marketing, broadcasting and advertising industry in and out of the nordic region. With experience on board as well as in the field Simon has vast experience within organizing campaigns, advertising, segemntation across platforms and seas.

Simon is the owner and daily manager of Spinnaker Nordic, a digital advertising & marketing software company operated out of the old Carlsberg brewery in Copenhagen, delivering solutions and insourcing projects to clients all over the world.

You are very welcome to reach out to Simon Paag in case you have any queries in regards to the advertising industry. Find the contact details in the footer of this site.

Sailing Marketing

Marketing a sailing brand or marketing your brand towards sailors requires a specific knowledge and connections withing the sailing industry and community. To serve the message to the audience, you need content. Great content. Live streaming and video production is key to leverange your brand. Marketing is telling a story. Sailing marketing is telling a story to sailors. Check out this perfect example below when you have 6 minutes.


The Sailing Camera Setup

07 / 08 / 2017

When recording from a sailboat using a multiple camera setup provides a good basebline for creating video content of the on-board situations. A combination of 2-3 GoPro cameras, a mobile phone and Snapchat Spetcales, gives the option of providing content to the channels real time, while giving the opportunity of editing video after a session for YouTube. Read this guide on how to get started and what gear to buy.



The perfect boat

01 / 02 / 2018

Throughout my life I have sence the teenage age, been researching the various listings of used boats to find - the perfect boat. Some might say that there is no such thing - which makes this boat that the perfect boat. Read the interview with this sailor, whom bought one of the most interesting race-cuising carbon yachts half burnt (!) to rebuild the interior and make it a truly unique yacht designed just his way.



The Sailor List

04 / 03 / 2018

Reading about sailors from around the world I come across hundreds of names of sailors that I had never heard of. I started listing them here - in hope of getting to meet them one day and expanding my own network within sailing, and also just to have a place to look them when they are mentioned and I have to figure our exactly whom they are and what they achieved. This list is work in progress, let me know if you have additions.